Source: http://www.businessinsider.com/coke-and-pepsis-insane-business-model-2012-11 SodaStream CEO Daniel Birnbaum has an incentive to disparage his rivals — but nontheless he made a strong argument as to why Coke and Pepsi are “antiquated” and “insane.” Some unusual candor in an interview with WSJ’s Simon Zekaria: “Coca-Cola Co. and PepsiCo will have to face the reality that their business model cannot be preserved […]
Coke And Pepsi’s Business Model Is ‘Insane’ (SODA) is a post from: go-Digital Blog on Digital Marketing Strategy